What should you inform the Program Manager if they are unsure about conducting Market Research?

Informing the Program Manager that conducting Market Research will save time and money by identifying viable options is important because it highlights the proactive nature of Market Research in the acquisition process. Effective Market Research helps in understanding the marketplace, discovering potential suppliers, and evaluating different solutions and products available. By doing so, the Program Manager can make more informed decisions early in the process, potentially leading to fewer costly mistakes later, enhancing competition, and ensuring that the government receives the best value.

This action ultimately streamlines the procurement process and can lead to more successful contract outcomes. By utilizing Market Research, the Program Manager gains insights that can uncover new technologies, innovative solutions, and competitive pricing, thus benefiting the overall goals of the project and improving resource allocation.